Mastering Communication Skills for the Future Workplace

Dr. Lorena Liçenji

Dr. Lorena Liçenji holds a position as an Assistant Professor at the American University of the Middle East in Kuwait. She earned her Ph.D. in Communication Sciences from Sapienza University of Rome. Dr. Liçenji holds a Master’s degree in Communication for Enterprises and Organizations, as well as a Bachelor’s degree in Communication Sciences and Technologies, all obtained from the same university.
She has ten years of expertise in education and teaches subjects such as marketing communication, public relations, mass communication theory, and public speaking. Her research focuses primarily on political communication and public relations, with a particular emphasis on political discourse and persuasive communication. This involves the examination of the interconnections between political and media systems, the analysis of crisis communication, the strategic utilization of public relations, and the impact of social media during electoral campaign.